B2B eCommerce Is Getting a B2C Makeover | Peter Cridland

Your buyers expect “B2C simple” — even in B2B. Peter Cridland shares how B2B organisations can stay competitive and win in a digital-first market. Unlock your e-commerce potential: https://sap.to/6058CrBIp 🎧 More episodes of the Trending Chats podcast: Watch on YouTube: https://sap.to/6050CrBIn Listen on Spotify: https://sap.to/6052CrBIk Listen on Apple Podcasts: https://sap.to/6053CrBIZ #TrendingChats #CX #eCommerce