Redefining CX: Navigating Marketing Automation RFP's with Katy Doran | Trending Chats

With major advancements in AI, shifting market conditions, and an increased demand for true vendor partnerships, many businesses are reassessing their marketing tech stack. In this episode of Trending Chats, we sit down with Katy Doran, Senior Sales Manager at Emarsys, to break down what marketers should look for when selecting the right platform. From aligning tech with business goals to avoiding common RFP pitfalls, Katy shares expert insights to help you make the right choice. Tune in now to learn how to navigate the marketing automation RFP process with confidence. 00:05 - Welcome + why MarTech RFPs matter in 2025 00:23 - Why stacks are being reviewed: GenAI, consolidation, vendor support 01:09 - Common drivers to change: cost/value gap, resourcing, IT dependency 01:36 - RFP tip #1–2: define needs + involve stakeholders early 02:21 - RFP tip #3–5: focus on outcomes, clarify support, allow enough time Get the Martech RFP Guide: https://sap.to/6054CrBsm 🎧 More episodes of the Trending Chats podcast: Watch on YouTube: https://sap.to/6055CrBsW Listen on Spotify: https://sap.to/6056CrBso Listen on Apple Podcasts: https://sap.to/6057CrBsU #TrendingChats #CX #Emarsys