Redefining CX: The B2C Effect on B2B eCommerce with Peter Cridland | Trending Chats

In this episode of Trending Chats, we sit down with Peter Cridland, Senior Account Executive at SAP, to discuss how B2B businesses can stay competitive in an era of digital disruption. From enhancing customer convenience to unlocking new revenue opportunities and leveraging data-driven insights, Peter shares key strategies to thrive in the evolving e-commerce landscape. Tune in to learn how B2B businesses can protect and grow their market share in a digital-first world. 00:05 - Welcome + the Amazon effect on B2B ecommerce 00:21 - Why marketplaces are winning: revenue + CX control at risk 00:48 - Rising expectations: digital natives want seamless B2B buying 01:32 - Competing with marketplaces: make your experience more convenient 02:04 - 3 actions: customer convenience, new revenue, use data for AI Unlock your e-commerce potential: https://sap.to/6058CrBIp 🎧 More episodes of the Trending Chats podcast: Watch on YouTube: https://sap.to/6050CrBIn Listen on Spotify: https://sap.to/6052CrBIk Listen on Apple Podcasts: https://sap.to/6053CrBIZ #TrendingChats #CX #eCommerce