SAP Market Shifts in 2025 and What Leaders Must Prepare for in 2026

As 2025 comes to a close, the SAP ecosystem has undergone significant change—from evolving cloud strategies and accelerated S/4HANA adoption to shifting priorities around AI, data, and enterprise transformation.

In this Insights to Action webcast, Jim Hunt is joined by Bramasol CEO Dave Fellers and Senior Vice President John Froelich to reflect on how the SAP market evolved throughout 2025, the key shifts that shaped customer decisions, and what executive leaders should expect in 2026.

Drawing from close collaboration with SAP and hands-on experience across frontline projects, this discussion focuses on what these changes mean for C-suite and senior leadership—including strategic planning, technology investment, and operational readiness for the year ahead.